Jun 7

Lipton tea effect of false propaganda without refreshing 不指定

European Food Safety Authority (EFSA) recently on the European market, 66 nominal health benefits of products have been verified and found more than 50 kinds of food and nutrition there is the phenomenon of false propaganda, including the world's largest tea brand - Lipton.

European Food Safety Authority (EFSA) recently on the European market, 66 nominal health benefits of products have been verified and found more than 50 kinds of false advertising of food and nutrition situation there, including the world's largest tea brand - Lipton. EFSA found that Lipton tea that it was "refreshing" feature does not actually exist. The company of Unilever Lipton yesterday to the "Daily Economic News" emphasized in China's propaganda Lipton fully comply with national laws and regulations.

EU: "refreshing" effect does not exist

According to British media reports, EFSA spokesperson said the agency tested the production of their products provide proof of the effectiveness of the "scientific basis", but in most cases the basis is not sufficient to support the manufacturers propaganda.

Surprising findings, there is as high as the proportion of false propaganda about 80% in China, selling Lipton tea is also impressively. EFSA found that the West Lake Longjing tea claimed "refreshing" effect does not actually exist.

This year in May, the West Lake Longjing tea has been named by identity confusion in its Lipton tea products, each series of packaging, not reflected in marked protein and other nutrients in the percentage of the specific content or content.

Companies in China: propaganda compliance

"As we are still not clear whether the investigation EFSA Which products, they do not have to respond on this matter." Unilever Greater China Vice President Zeng Tin Man yesterday told the "Daily Economic News" interview, said the company British headquarters on the matter for further verification and communication, if progress will immediately make a statement. He also stressed that China's propaganda Lipton is in full compliance with state regulations.

According to reports, the European market is different from the West Lake Longjing tea in China, mainly around the "gentle", "European style" as a selling point of propaganda, not "refreshing." "So this thing has no effect against Houston Chinese market." Tin Man had said.

At present, Lipton has been involved in China, including the West Lake Longjing Tea, green tea, milk tea, Tie Guan Yin tea, jasmine tea and more than 20 categories, also including the effect of the legislation claim elegant slimming tea, then establish whether there is any fiber elegant tea body function? it passed the certification authority? this, he said Tin Man, and other categories Lipton is different is that Veolia tea category is health and, through the State Food and Drug Administration certification. Zhejiang Longjing tea, comparable to the traditional tea "West Lake Longjing" comparable, is a rising star in Zhejiang tea spectrum. Xiaoshan Zhejiang Dragon into the cradle and the main tea growing areas. Zhejiang Longjing tea in the city's social value to exceed its economic value. Entertain family and friends in the festive banquet at or after if to drink a cup of "color, smell, taste, shape," superb in Longjing tea, you can add a warm friendly atmosphere. Knowledge related to tea, green tea's effectiveness, the type of green tea, green tea's role, Dong Ding Oolong tea, Taiwan high mountain tea, Junshan Silver Needle, Lu Yun Wu, Hangzhou West Lake Longjing tea prices, Lion Peak Longjing tea manufacturing process is unique because: After drying, need to repeat to the cloth into a ball rolled tea, tea factory producing little green sheep and seaside rock hook Pan cents a, tea This tea by the time the first production of tender shoots have and old, were divided into eight, that is, "lotus, Qiaogua, Acura, Mingqian, before rain, the first spring, second spring, grow up." This is divided into 11, that is super and 1-10. Super Dragon pound, about as much as Chaya reached 36,000. Lion Peak Dragon Hill in the top grade for the Longjing tea. The tea plucking, there are strict requirements, there is only one bud mining, there are taking a leaf or a bud bud early development of two leaves. System is also very particular about their work, in the frying process are shaking, very, buckle, grasping, pressure, wear, ride, flick, extension, throwing, etc Ten practices. Operation is very dynamic and stunning. Four no quality is: color green, cooks, diethylene glycol and Form

It is understood that, as the world's largest West Lake Longjing tea brand, Lipton has become second only to Coca-Cola and Pepsi of the world's third largest non-alcoholic beverages, in 2008 the annual production value of about 230 billion yuan. It is reported that the National 70 000 enterprises of the annual total output value of tea, but also not worth the Lipton one. In 1992, Lipton into China, now account for 60% of the domestic tea bag market share.

EFSA test of "harsh"

Another focus of the investigation EFSA fish oil products, the results showed that most fish oil products help children, the nominal function of brain development are not verified by the EFSA. Which, Equazen company's EyeQ, Mumomega, Cardiozen and Equavision series health effects of fish oil pills were all rejected EFSA, which several products Shopping Service in China are sold online.

Perhaps it was because the agency "harsh" test, some food companies such as Danone just get out of the EFSA verification, Nestle and Unilever will also be some products out of the EFSA verification.

It is reported that the European Food Safety Authority does not have the authority to develop rules and regulations, but will oversee the entire food chain, for the Government in formulating policies and regulations to provide the information basis.
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